About Niccolò P.

Based in London, Niccolò P. launched in May 2018 as a more tailored approach to polo shirts: polos smart enough to take you from the office to the rooftop bars of the city and from the airport lounge to poolside. Made using the finest natural materials with bespoke-level details in classic style and a contemporary fit.

"The inspiration for starting Niccolò P. came in 2016 while at a barbecue with friends. Several men were wearing name brand polo shirts but I noticed that most had collars which had curled up, cheap plastic buttons or a fit which was too boxy - the quality was clearly not what it should be.

I wanted to put the 'shirt' back in 'polo shirt' and thought that you should be able to buy the best of Europe without the usual retailer markups. From this, Niccolò P. was born. The name derives from Niccolò Polo, an Italian travelling merchant best known as father of the explorer Marco Polo. Travel is a personal passion and, as a brand, we strive to make all our products as versatile for travel as possible."

P. Keane, Founder of Niccolò P.



Smart Details, Enduring Style: Our Four Principles

1. Italian Craftsmanship

Each polo and t-shirt is made using only cotton knitted in Montebelluna, a region of Italy renowned for fine textiles. Fabrics are custom-dyed to our exact specification in a Pantone® colour selected from over 2,300 options. We use West Indian Sea Island, Egyptian Mako and Supima cotton varieties, all of which are extra long staple cottons guaranteeing you a smooth, soft feel second to none.

Learn about West Indian Sea Island here.

2. Updated Classics with Bespoke-Level Details

We approach every design as a challenge to really improve on classic style. Then, we develop a garment pattern from scratch creating a comfortable, contemporary fit. 

Our polos are Friday & Weekend Polos as they sit perfectly under a jacket or blazer - taking you seamlessly from a relaxed business setting into the weekend. To draw the eye, we add details usually only found on the very best shirts including:

• Genuine Australian mother-of-pearl buttons - for iridescence and strength

Flat-felled seam internal stitching - giving you exceptional comfort and shape retention

• Stand collars with slots for collar stays - to hold shape and sit properly under a jacket

• Mercerised finish - for strength, colour fastness and a smooth appearance

3. Direct to You, No Retailer Markups

Niccolò P. is only available online. With no 'bricks and mortar' stores or retailer commissions, we are able to price substantially below comparable traditional retail while using superior materials and craftmanship.

4. Exceptional Service

Buying from us is easy and quick. Our shipping is free, fast and secure, and returns (100-Day Return Policy) are easy and free. We are here to help you on size, materials or any aspect of our products, just email or call.



Discover Your New 'Gold Standard' For Polos

Our goal is to make clothes which feel great and are destined to become a reliable staple in your wardrobe. We started with polo shirts spending 15 months (and 9 prototypes) creating a range amongst the very best available anywhere. We promise you won't find on our polos:

• Curling/shapeless collars • Plastic or imitation mother-of-pearl buttons which crack easily • Mediocre quality cotton • Dull/fast-fading colours • A boxy fit common in many heritage brands

Enjoy the finest natural materials in smooth cotton and bespoke shirt-like attention to detail.

Shop the full collection here.