About Us

Niccolò P. (pronounced: /ni-CO-lo-P/) began in London in 2018 as a more structured approach to polo shirts: polos with the right amount of style to take you from relaxed meeting to the rooftop bars of the city and from airport lounge to poolside. A new gold standard made entirely in Europe using the finest natural materials available anywhere in the world with bespoke-level details added to custom, contemporary colours.


 Luxury Polo Shirts Italian Style


"The inspiration for Niccolò P. came in 2016 while at a barbecue in London with some friends. Several were wearing name brand polos and I noticed that most had collars which had curled up, cheap plastic buttons, a garish logo or fit which was too boxy - the quality was clearly not what it should be. I wanted to put the 'shirt' back in 'polo shirt' using the best materials in the world produced responsibly in Europe. From this, Niccolò P. was born. The name derives from Niccolò Polo, an Italian travelling merchant best known as the father of explorer Marco Polo. Travelling has always been a personal passion and our polo shirts are perfect for all your travel needs: expertly threading (sic) a line between smart and relaxed, and always distinctive. I trust our polo shirts will become a much-loved staple in your wardrobe and you will enjoy many good times wearing them."


Pascal Keane, Founder


Designed in England. Crafted in Italy and Portugal

Each polo shirt is made using cotton knitted in Montebelluna, a region of Italy renowned for fine textiles. West Indian Sea Island, Egyptian Mako, Indian Suvin Gold and Supima cotton varieties are used, all of which are extra-long staple cottons guaranteeing you a smooth, soft touch second to none. Colours are selected by us from 2,625 Pantone® options and dyed to our custom specifications before being gently mercerised for superior colour fastness and longevity.

An Updated Classic, Bespoke-Level Details

The Structured Polo Shirt sits perfectly under a jacket or blazer taking you effortlessly from relaxed meeting into the weekend and beyond. On every polo we make, details are added usually only found on the very best dress shirts including:

• Genuine Australian mother-of-pearl buttons, for iridescence and durability

Flat-felled seam stitching, 5x sewing time but gives signature structured style to the shoulders plus exceptional wearing comfort

• Stand collars, to sit properly under a jacket if needed

Hybrid, Sustainable Approach

Niccolò P. is only available online and, occasionally, at pop-ups in the UK. With no permanent 'bricks and mortar' stores, pricing is substantially below comparable traditional retail while using superior materials and craftsmanship. Only the highest quality natural materials are used all produced responsibly in small batches by our European suppliers. Learn more about our approach to sustainability and supplier transparency.

Exceptional, Personal Service

We make our service personal: this means fast response times to queries, taking colour requests and all feedback seriously and making gestures of appreciation to repeat customers. Express shipping on all orders is free. We are available (by email or phone) to provide assistance on sizing or any other product query. Our customer-focused approach has earned us a satisfaction rating of 4.9/5 on Google Reviews.