About Us

Niccolò P. (pronounced: /ni-CO-lo-P/) began in London in 2018 as a more structured approach to polo shirts: polos smart enough to take you from relaxed meeting to the rooftop bars of the city and from airport lounge to poolside. Made using the finest natural materials available anywhere in the world with bespoke-level details in classic style and custom, contemporary colours.

"The inspiration for starting Niccolò P. came in 2016 while at a barbecue with friends. Several were wearing name brand polo shirts and I noticed that most had collars which had curled up, cheap plastic buttons, a garish logo or fit which was too boxy - the quality was clearly not what it should be.

I wanted to put the 'shirt' back in 'polo shirt' using the highest quality materials in the world produced responsibly in Europe. From this, Niccolò P. was born. The name derives from Niccolò Polo, an Italian travelling merchant best known as the father of explorer Marco Polo. Travelling is a personal passion and our polo shirts are perfect for all your travel needs: expertly threading (sic) a line between smart and relaxed, and always distinctive."


P. Keane, Founder

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Our Philosophy

Italian Craftsmanship

Each polo shirt is made using cotton knitted in Montebelluna, a region of Italy renowned for fine textiles. West Indian Sea Island, Egyptian Mako and Supima cotton varieties are used, all of which are extra-long staple cottons guaranteeing you a smooth, soft touch second to none. Colours are chosen from 2,625 Pantone® options and dyed to our custom specifications before being mercerised for maximum colour fastness and longevity.

An Updated Classic, Bespoke-Level Details

The Structured Polo Shirt sits perfectly under a jacket or blazer taking you effortlessly from relaxed meeting into the weekend and beyond. Details are added usually only found on the very best shirts including:

• Genuine Australian mother-of-pearl buttons (for iridescence and durability)

• Flat-felled seam stitching (taking 5x longer to sew than regular seams but giving a signature structured finish around the shoulders and sides plus exceptional wearing comfort)

• Stand collars (to sit properly under a jacket if desired)

Hybrid, Sustainable Approach

Niccolò P. is only available online and, occasionally, at pop-ups in the UK. With no permanent 'bricks and mortar' stores, pricing is substantially below comparable traditional retail while using superior materials and craftsmanship. Only the highest quality natural materials are used all produced responsibly in small batches by our European suppliers. Learn more about our approach to sustainability and supplier transparency.

Complimentary Gift Box for Polo Shirts

Exceptional, Personal Service

We make our service personal: this means fast response times to queries, taking colour requests and all feedback seriously and making gestures of appreciation to regular customers. Shipping on all orders is free and fast, and returns are also free. We are available (by email or phone) to provide assistance on sizing or any aspect of our product range. This approach has helped us to a satisfaction rating of 4.9/5 on Google Reviews.

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